Aereo, a tech start up that allows one to record and watch live TV on any device, tasked me with coming up with a big idea that would easily explain
what the technology was capable of for SXSW. I came up the line, "SURF THE AIRWAVES" as well as developing the look and feel of the campaign.
Our team implemented this theme during a 2014 SXSW event which allowed new customers to try out Aereo for free.
Role: Concept, Copywriting & Art Direction