We were tasked with showing off the features of the Norelco 9300. One of the attributes of the new Norelco shaver is that it has 72 blades. We wanted to show
the beauty and power of what 72 blades look like in real life so we ordered chef's knives, scissors and axes through Amazon and did a photoshoot.
Role: Concept & Art Direction

72 Chefs Knives  

72 Chefs Knives

 

72 Scissors - Technically 144 blades but who's counting :)

72 Scissors - Technically 144 blades but who's counting :)

72 Axes

72 Axes

Behind the scenes!

Behind the scenes!