We were tasked with launching a new campaign for Excedrin Extra Strength. My partner and I came up with the "Fix It Forward" concept with the idea that Excedrin
helps you to quickly fix your headache and now we want to empower you to pay it forward by fixing other people's everyday headaches. Our vision was to create
a social movement by building a social media platform in which we reward Excedrin users for doing good deeds.
Role: Concept & Art Direction